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When Being 'Real' Becomes Another Marketing Strategy
Leigh Brown Leigh Brown

When Being 'Real' Becomes Another Marketing Strategy

Something fascinating has been unfolding in the business world, and many of us have found ourselves navigating new territory without a clear roadmap.

Browse through social media these days and you'll notice how openly entrepreneurs share their most vulnerable moments. We've entered an era where the line between genuine authenticity and strategic communication has become beautifully blurred, creating both opportunities and challenges for those building their professional presence.

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The Hidden Productivity Revolution
Leigh Brown Leigh Brown

The Hidden Productivity Revolution

The language we use reveals our bias. We speak of "accommodating" neurodivergent entrepreneurs as if we're making special allowances for something inherently deficient. It's the equivalent of treating left-handedness as a disability requiring accommodation, when the real issue is that we've designed a right-handed world.

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AI Isn't a Shortcut, It's a Skill Test
Leigh Brown Leigh Brown

AI Isn't a Shortcut, It's a Skill Test

There was a time when knowledge itself was currency: when those who had it wielded an almost mystical advantage over those who didn't. Libraries were fortresses of information, and expertise was hoarded like gold. Then the internet arrived and democratised everything overnight, eventually turning every smartphone into a portal to human knowledge. Suddenly, the teenager in rural Cornwall could access the same information as the CEO in Canary Wharf, and we thought we'd solved the great equaliser problem.

We were wrong, though. We'd simply moved the goalposts.

Now artificial intelligence has arrived to democratise something far more powerful than information: capability itself.

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